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The Magazine of The Evangelical Lutheran Church in America

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November 11, 2008

What's at stake?

There’s still leftover Halloween candy and Thanksgiving is weeks away, but at my local mall Santa is already sitting on his throne.

The Chicago Tribune noted that Santa’s arrival is earlier than usual this year—by one week: “Thanksgiving falls later this year, creating fewer shopping days, so the mall wants to give consumers ample time to, well, consume, said Bonni Pear, a Woodfield spokeswoman.

The article continued: “Considering what’s at stake during the make-or-break holiday season, many merchants probably believe the big boy couldn’t get here fast enough.”

And I wonder, as Santa and the holiday merchandise seem to appear earlier and earlier each year, do people really know “what’s at stake”? Will their expectant waiting and preparation ever focus on Jesus?

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