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The Magazine of The Evangelical Lutheran Church in America

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March 9, 2009

Interactive


I've been doing web work for publishing companies for over ten years now.

My web career started with a Dow Jones Newspaper Fund internship at www.chicagotribune.com and from that day on, the buzzword has been "interactive."

In the first five years of my career, the word "interactive" meant everything from "hotlinks" (as they used to be called) to JavaScript rollover graphics to snazzy Flash animation.

These days it means something entirely different. Lots of people use the word "interactive," but it means something different for all of them.

I often get requests that The Lutheran's content should be "more interactive." My next question is always: "What do you mean by that?"

What does "interactive" mean to you?

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