The Magazine of The Evangelical Lutheran Church in America


March 3, 2009

Why do you subscribe?

Our staff has been doing some strategic thinking about The Lutheran lately.

We're trying to determine what works — and what doesn't — about the magazine.

I subscribe to a couple magazines at home. Cuisine at Home, because it's packed with recipes and great cooking tips. Newsweek for its news and political coverage. Before & After for practical design tips. And Time Out Chicago because I get it free through my Chicago Public Radio membership. The AAA magazine because it comes with my membership. Mizzou from my alma mater. And National Parks, whose member organization I joined just to receive the gorgeous, informative magazine.

I just gave you one sentence describing why I subscribe to each of the above magazines. So here's my question to you:

Tell us, in one sentence, why you subscribe to The Lutheran.

I'm looking for honest, one-sentence answers.

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