The Lutheran's new logo is so featureless that we might have missed it entirely if you hadn't hyped it on pages 5 and 58. Bold, welcoming and contemporary? We think it's anemic, transparent and commercial. The former logo looks truly Lutheran: "Here I stand." The new one waffles toward the millenium.
Ron & Kathryn Christenson
St. Peter, Minn.
The new logo doesn't do anything for me. It's a bit bland, and the large white letters, thinly outlined, look "empty" to me. Is this the identity of the magazine and the church — one of hollowness, nothing substantial?
Daniel Munson
New Windsor, N.Y. (via Internet)
Congratulations! The redesigned logo is a delightful change and should be well received by all the readers.
Everett WeissbrodtThe rest of this article is only available to subscribers.
© 2013 Augsburg Fortress, Publishers
