The Magazine of The Evangelical Lutheran Church in America


That new logo

Some found it 'bold,' others 'empty'

The Lutheran's new logo is so featureless that we might have missed it entirely if you hadn't hyped it on pages 5 and 58. Bold, welcoming and contemporary? We think it's anemic, transparent and commercial. The former logo looks truly Lutheran: "Here I stand." The new one waffles toward the millenium.

Ron & Kathryn Christenson
St. Peter, Minn.

The new logo doesn't do anything for me. It's a bit bland, and the large white letters, thinly outlined, look "empty" to me. Is this the identity of the magazine and the church — one of hollowness, nothing substantial?

Daniel Munson
New Windsor, N.Y. (via Internet)

Congratulations! The redesigned logo is a delightful change and should be well received by all the readers.

Everett Weissbrodt
Venice, Fla

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February issue


Embracing diversity