Charities are reporting fewer declines in 2010 compared with 2009, according to the Nonprofit Research Collaborative.
But a larger percentage of organizations reported bringing in similar amounts both years.
In the survey, 52 percent said they met fundraising goals, about the same (53 percent) as in a similar 2009 poll.
No single type of fundraising was most effective, but groups that have ramped up opportunities for online giving are seeing a payoff.
Nearly 75 percent of the groups reported online or Internet fundraising.
Among those organizations, 58 percent saw an increase in giving.
© 2013 Augsburg Fortress, Publishers
Comments
Print subscribers and supporting Web members may comment.
Log in or Subscribe to comment.