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The Magazine of The Evangelical Lutheran Church in America

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Charitable giving stabilizes

Charities are reporting fewer declines in 2010 compared with 2009, according to the Nonprofit Research Collaborative.

But a larger percentage of organizations reported bringing in similar amounts both years.

In the survey, 52 percent said they met fundraising goals, about the same (53 percent) as in a similar 2009 poll.

No single type of fundraising was most effective, but groups that have ramped up opportunities for online giving are seeing a payoff.

Nearly 75 percent of the groups reported online or Internet fundraising.

Among those organizations, 58 percent saw an increase in giving.


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