Trustees at Midland Lutheran College, Fremont, Neb., voted unanimously Sept. 13 to change the school's name to Midland University.
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| Erik Soll, Megan Reed and Darienne Holley carry "See the new U" signs to announce that Midland Lutheran College changed its name to Midland University. The school in Fremont, Neb., also has a new website (www.midlandu.edu). |
Issues around marketing the school were a factor, Midland spokesman Jon Fredricks said. "To a prospective student, 'university' is synonymous with more opportunities than 'college,' " he said. The university model, he added, "allows us to shape our academics in new ways, organizing structurally into colleges."
But why lose "Lutheran" from the institution's name?
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© 2013 Augsburg Fortress, Publishers
