The Magazine of The Evangelical Lutheran Church in America


YMCA rebranded 'the Y'

Although legally and graphically the name is still the YMCA (Young Men's Christian Association), the organization's new brand is "The Y." Mamie Moore, national spokeswoman, explained: "That's what everybody calls us."

The Y's new logo will change to include the full acronym, however.

The brand change comes amid a push by some local affiliates to highlight the "C" in YMCA, with Christian programming, chaplains and even boxes for members to leave prayer requests.




Posted at 2:07 pm (U.S. Eastern) 8/31/2010

I'm neutral on the "rebrand" of the "Y".  After all, that's what most of us have called it for decades.  However, I heard a funny comment at the end of a TV news item on the name change.  "The Village People say they have no intentions of renaming their famous song."

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