Although legally and graphically the name is still the YMCA (Young Men's Christian Association), the organization's new brand is "The Y." Mamie Moore, national spokeswoman, explained: "That's what everybody calls us."
The Y's new logo will change to include the full acronym, however.
The brand change comes amid a push by some local affiliates to highlight the "C" in YMCA, with Christian programming, chaplains and even boxes for members to leave prayer requests.
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