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The Magazine of The Evangelical Lutheran Church in America

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Moms & church shape giving

Nearly one in five Americans (17 percent) said their mothers had the most impact on their giving tendencies, second only to faith communities (22 percent), according to a poll commissioned by Thrivent Financial-Kiplinger Survey of Family Finances.

One in 10 people cited spouse as most influential, and mothers were more than three times as likely as fathers (22 percent versus 6 percent) to shape attitudes.

Age was a factor in determining who influences personal giving: 34 percent of adults ages 18 to 24, and 21 percent of those ages 25 to 34, picked mom.

Almost a third of seniors chose religion.


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