The Magazine of The Evangelical Lutheran Church in America


How to reach people (who don't tune in to Sundays)

Offer a 'Multichannel Church'

Like many who care about faith communities, I’ve been grappling with the steady decline of mainline Protestant churches over the past 45 years and trying to understand what it means and what we can do about it.

michael d. watson/photodisc
It finally dawned on me that the problem isn’t what we do on Sunday or who does it. The problem is Sunday itself and how that one day claims our best resources and energies in a world where the Sunday-morning-church paradigm simply has shrinking appeal.

The clue for me was listening to church leaders blame the recession for their recent woes: sharply lower giving, weak budgets, needing to lay off staff, cutting programs.

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