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The Magazine of The Evangelical Lutheran Church in America

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Vatican Radio to accept ads

After 78 years of broadcasting the pope’s message worldwide, Vatican Radio will break with tradition and take paid commercials for the first time starting this summer.

The move to mix jingles and promotions with religious programming will help balance the books at the station, which employs 500 people, broadcasts in 47 languages and costs about $27 million a year to run.

Officials insist only “ideologically” sound ads will be broadcast after being filtered by a communications firm.


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