The Magazine of The Evangelical Lutheran Church in America


Making college affordable

Most won't pay 'sticker price' at ELCA colleges and universities

It’s a story Laurie Brill hears often. A church youth director accompanies students from the congregation on college visits but hesitates to take his own child to tour a Lutheran school.

jordan Hartman<BR><BR>Kjirsten Kennedy
Kjirsten Kennedy talks with a student at Pacific Lutheran University , Tacoma, Wash. Kennedy, who chose to attend PLU based on its financial aid package, now works in the school’s admissions office.
“What if we visit and he likes it?” the youth director asked Brill, marketing director of the Lutheran Educational Conference of North America. The father wasn’t concerned about the quality of the education but the cost.

Fears get in the way

“Parents are so afraid of the cost that they close the door on a Lutheran college before they investigate,” Brill said. What families fail to realize is that most students who attend one of the ELCA’s 28 colleges and universities don’t pay the full sticker price, the figure listed in admissions brochures.

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