Youth at St. John Lutheran, Somonauk, Ill., cleaned up with the congregation’s annual collection of soap for Lutheran World Relief, bringing in almost three times as many bars as in the previous year.
The challenge: If the congregation collected more soap in the first three weeks of April than what their pastor, Dennis L. Heaney, weighed, he and intern Ellen Mills had to wear shower caps and bathrobes during fellowship time. If the collection fell short, two teachers and the students would model the bath gear.
Once the challenge was made, the students got to work. They gave temple talks, made posters and brought in soap. One successful marketing strategy was standing in line with the worship leaders after services to hand out fliers and make a direct appeal to parishioners.
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