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The Magazine of The Evangelical Lutheran Church in America

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Calling all members

Magazine working to grow reader base

Two congregations half a continent apart recently opened their doors to a visit by The Lutheran. Leaders of First English Lutheran Church of Appleton, Wis., and Incarnation of Columbia, S.C., allowed the magazine to pre-sent its “story,” hand out samples and mention (briefly) subscription plans.

Like a majority of ELCA congregations, neither “takes” the magazine. In fact, The Lutheran now has congregational subscription plans in only 4,561 of the denomination’s 10,389 congregations.

First English and Incarnation are very established and relatively large (1916 and 1921 and 2,792 and 574 baptized members, respectively). While involved in the life of the greater church, they’re still looking at ways to be connected with the ELCA. And that’s at the heart of The Lutheran’s purpose: to tell how congregations, synods and the denomination connect.


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