The Magazine of The Evangelical Lutheran Church in America


Circulation tales

Magazine faces challenges to deliver

At a recent meeting in Chicago, ELCA unit leaders were asked what message they took with them from the recently concluded synod assemblies (see "Synod assemblies’ actions are wide-ranging").

I attended eight such gatherings in the Midwest, looking for feedback on the magazine. Yes, the ears got burned a few times, but people did note positive changes in overall content.

However, three comments came up most often about canceled subscriptions to The Lutheran: the congregation dropped its subscription plan to cut costs; some members are concerned over a single topic they think has been covered unfairly; members don’t care what’s going on elsewhere.

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March issue

MARCH issue:

All are welcome