The Lutheran is broadening opportunities for classified advertising. In addition to church positions, vocations, travel and the like, the magazine will also accept paid obituaries, announcements, birthdays and anniversaries.
To make costs easier to calculate, the rate for word-alone classified ads will be charged at 50 cents (U.S.) per character (minimum 150 characters including punctuation and spaces). You may determine cost by composing an ad in a program such as Word, clicking on “Tools,” then “Word Count” (characters with spaces is included in the results) and multiply by .50.
All other advertising rates of the magazine, including classified display rates, remain unchanged.
An example of a paid obituary is below. (It is a real obituary, used with permission.) It is 1,015 characters with punctuation and spaces, so the cost would be $507.50. Photographs (in either .jpg or .tiff formats at 300 DPI) are $50.
An additional fee of $150 applies for announcements posted at www.thelutheran.org as well as published in The Lutheran.
The magazine will continue to publish free-of-charge death notices of rostered ELCA leaders.
The Lutheran is a self-sustaining unit of the ELCA. The magazine receives no funds from the denomination. It relies entirely on circulation and advertising revenue. For more information, contact The Lutheran at firstname.lastname@example.org or (800) 638-3522, Ext. 2540.
© 2013 Augsburg Fortress, Publishers