The Magazine of The Evangelical Lutheran Church in America


Augsburg Fortress magazine folds

Augsburg Fortress, Publishers, discontinued Sunday/Monday WOMAN, a nondenominational women's magazine it launched in September 2000.

Publishing the magazine had become a larger project than the organization could sustain financially, said Marvin L. Roloff, Augsburg Fortress CEO and president. The publisher sustained an operating loss of $4.22 million for the first nine months of 2001 but began to show operating profits late in the year after it reorganized, downsized staff and enacted tight spending controls. The decision to terminate the magazine was expected.

Aimed at 30- to 50-year-old women, the magazine had 10,000 subscribers, all of whom will receive an appropriate refund, Roloff said. Augsburg Fortress invested about $1.7 million in the magazine from 1999 to 2001, he added.


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