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The Magazine of The Evangelical Lutheran Church in America

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Davey & Goliath

Stating that the church is "in, but not of the world," the Northeastern Iowa Synod asked the Church Council to review the ELCA decision to allow PepsiCo's use of Davey and Goliath in a Mountain Dew advertisement.

The resolution called for synod bishops to be informed and the Church Council to be involved in any future decisions about the sale of "copyrighted properties or symbols of the ELCA." Likewise, the Metropolitan Washington, D.C., Synod voted to inform the ELCA Church Council that "current and future plans involving Davey and Goliath should not be compromised by delivering any message inconsistent with the purpose and mission of the ELCA" and that "any production or representation of Davey and Goliath that violates this purpose should cease."


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