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The Magazine of The Evangelical Lutheran Church in America

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Potter popularity

Two-thirds of U.S. adults could identify fictitious preteen wizard Harry Potter, even before the movie version of the popular children's book Harry Potter and the Sorcerer's Stone broke $93.5 million its opening weekend in November.

The survey, conducted by Barna Research Group in May and June 2001, showed that 69 percent of adults said they'd heard of "Harry Potter." That's far more than those who had heard of the apocalyptic series Left Behind (24 percent) and The Prayer of Jabez (13 percent), a book based on the prayer of a briefly mentioned Old Testament figure.


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September issue

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