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The Magazine of The Evangelical Lutheran Church in America

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Facts & figures

68% of Americans said AIDS was the most urgent health problem in 1987
7% of Americans said AIDS was the most urgent health problem in 2001
14% Increase in total album sales of Christian music from 2000 to 2001
15% Increase in Christian music sales at mainstream retail outlets
87% Increase in Christian music sales through direct and Internet sales
3% Decrease in overall music industry album sales over the same period
25% of adult Internet surfers look for religious and spiritual material
84% of those adults belong to a congregation and worship more regularly than the general population
69% of those adults look for reference materials to enhance their religious knowledge
9% Decline in the number of Americans who identify themselves as Christian from 1990 to 2001
6% Increase in the number of Americans who don't identify with any faith from 1990 to 2001

SOURCES: GALLUP POLL, 2001; CHRISTIAN MUSIC TRADE ASSOCIATION, 2002; PEW INTERNET & AMERICAN LIFE PROJECT, 2001; RELIGION NEWS SERVICE, 2001


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September issue

SEPTEMBER issue:

Reinventing Sunday school

More...