Move over, Britney Spears. Your advertising contract with Pepsi has been handed to an animated boy named Davey Hansen and his talking dog, Goliath.
In February, PepsiCo released a 30-second commercial starring Davey and Goliath. This is the first phase of advertising negotiated with the ELCA, which plans to use the revenues to support its fund-raising efforts for new Davey and Goliath episodes. The commercial can be viewed online — and voted for as viewers' favorite Mountain Dew ad — at www.mountaindew.com. For more information on the ELCA's plans for Davey and Goliath, visit www.daveyandgoliath.org.
© 2013 Augsburg Fortress, Publishers
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