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The Magazine of The Evangelical Lutheran Church in America

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Davey and Goliath 'born again' with Dew ad

Move over, Britney Spears. Your advertising contract with Pepsi has been handed to an animated boy named Davey Hansen and his talking dog, Goliath.

In February, PepsiCo released a 30-second commercial starring Davey and Goliath. This is the first phase of advertising negotiated with the ELCA, which plans to use the revenues to support its fund-raising efforts for new Davey and Goliath episodes. The commercial can be viewed online — and voted for as viewers' favorite Mountain Dew ad — at www.mountaindew.com. For more information on the ELCA's plans for Davey and Goliath, visit www.daveyandgoliath.org.


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