The Magazine of The Evangelical Lutheran Church in America


Bible sales down in some stores

The $200-million market for Bibles is flat, with some chains sending unsold copies of it back to the publishers, according to The New York Times.

Last June--normally a peak time for sales because of fancy volumes given to college graduates and newlyweds--Bible sales fell sharply to $3.7 million, a 48 percent decrease compared to the same period a year earlier. Sales increased in July but remained down 9 percent for the year.

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