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The Magazine of The Evangelical Lutheran Church in America

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Bold, welcoming, contemporary

Our new logo is intended to reflect this magazine

We hope you noticed a big difference on the cover of this issue. The large, contemporary, white letters of our new logo are the culmination of our recent changes to update 's appearance and make it more visually appealing.

The logo — sometimes called a flag or nameplate — conveys more than the name of a publication. It communicates the nat ure of the publication. Our staff and advisory committee worked through a list of impressions that we wanted the new logo to create.


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December issue

DECEMBER issue:

Advent: Waiting together

More...