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The Magazine of The Evangelical Lutheran Church in America

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Bridging the cultural gap


Paul identified cultural adaptability as a key to his evangelism success. When talking to Jews, he spoke like a Jew; to Gentiles, like a Gentile; and so on. "I have become all things to all people, that I may by all means save some," Paul wrote (1 Corinthians 9:22).

For all their unabashedly unconventional approach, ministries like Spirit Garage, Minneapolis, and Community of Life Lutheran Church, Boise, Idaho, are just following Paul's example. They succeed because they genuinely reflect the culture of the people they serve, says Richard Webb, ELCA associate director for evangelism.


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