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The Magazine of The Evangelical Lutheran Church in America

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Making us known

ELCA Identity Project aims to raise public awareness about Lutherans

Browsing last fall in a Dollar Store outside Frederick, Md., June Hawker was surprised to hear her pastor's voice over the radio station. In an advertisement, Marina Rogers Flores talked about Manor Parish's ministry and invited listeners to worship at one of the parish's three congregations — St. Matthew, Frederick; St. Mark, Adamstown; and St. Luke, Point-of-Rocks.

Hawker began hearing the radio spot at work and, at the same time, the weekly newspaper ran ads for Manor Parish. The blitz Hawker noticed attracted the attention of nonmembers too.

"It certainly is sparking curiosity," Flores says. By Christmas, 22 people had called.

Making the public aware of the ELCA and its churches is the whole idea behind the ELCA Identity Project, which trains and equips congregations like Flores' in communications evangelism.


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