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The Magazine of The Evangelical Lutheran Church in America

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Accessing church with social media

Connecting beyond church walls

Martin Luther is frequently cited as a role model for increasing access to church for the people of his day. He translated the Bible into German and wrote the Small Catechism so families could easily study the Christian faith at home. If Luther were alive today, imagine how he might use social media tools and digital technology to connect beyond our church walls, especially with those who are homebound and/or disabled.

“For a church, if it is to be in any shape and form incarnational, we need to connect where people are and need to use the language they are using,” said Nathan Swenson-Reinhold, a pastor of St. Stephen Lutheran Church, Longwood, Fla. “We use social media less as a strategy and more because we are called to be in relationship with the world. We are an expression of God’s heart and God’s feet.” 

St. Stephen uses various social media channels to connect with congregants, including sermon podcasts, YouTube and Vimeo videos, Facebook, Twitter, a blog, and live streaming on UStream.

“We haven’t had an intentional homebound focus, but the Internet is a natural connecting point for the homebound,” Swenson-Reinhold said. “We have people who want to worship with us on weekends but can’t because they’re traveling or even in the hospital, so they connect with us online.”

In December, St. Stephen announced that one of its Christmas Eve services would be live-streamed — 60 households around the world watched. 

We’ve fallen behind ...

“How do we become more digitally present in the 21st century?” Swenson-Reinhold asked. “In the Lutheran church, we act as if this is a new idea. For a church that led the charge in sharing the word, we have been behind on this. We need to be intentionally engaged with our culture for the sake of the gospel.”

In Kasson, Minn., St. John Lutheran “offered daily reflections during Lent on Facebook, Twitter and by email,” said Katie Livingood, the church’s communications and media specialist. “A middle-aged homebound woman let us know how much she appreciated what we were providing for those who are homebound. I was glad we were serving this special purpose.” 

Livingood said the congregation doesn’t currently have a social media strategy that targets the homebound but acknowledges that a variety of people fall into this category. “Think about how often people are home recovering from surgery, or pregnant women who are on bed rest, or anyone suddenly stuck in bed every day for six weeks or three months. All these congregants are technically homebound and social media keeps them connected,” she said. 

St. Michael Lutheran, Harrisburg, Pa., started using Skype during worship services when the niece of its pastor, Larry Hawkins, got married at the church. “My oldest boy was in the military and other family members couldn’t make it, so we ‘Skyped’ them in,” he said.

This started the conversation about using Skype to connect others with weekly worship services. One longtime member was homebound and really missed attending church. Her family helped her set up Skype so she could be more connected to the church’s worship life again.

“We also sent communion to her home,” Hawkins said. “She’d see the communion service and then a half hour later someone would arrive at her door with communion for her.”

When this member transitioned from her house to a nursing home, Hawkins asked if the facility had Internet access for residents. It did. Her family helped her set up Skype there, too, so she could continue to be connected to St. Michael’s worship life.

St. Michael has approximately 50 people in worship each Sunday, but Hawkins said seven to 10 people have taken advantage of this way to participate in services. They’ve had people who were sick on a Sunday call in and ask if they could join by Skype. Although this worship option intentionally targets homebound members, St. Michael’s leaders have also used the platform for someone unable to physically attend a church meeting.

It took trial and error to set up the technology. At first they tried to use Hawkins’ son’s laptop but quickly discovered the camera didn’t work well in the larger space, so they invested in a $50 webcam. Sound on the laptop was also garbled, so they patched in a device typically used to assist the hearing impaired.  

“It’s a little FM broadcasting thing,” Hawkins explained. “It’s like a radio pack. It’s kind of like the idea of old drive-in movies where you turn into a frequency and you hear the sound on your radio.” 

Instructions on how to connect via Skype are posted on the congregation’s website in the FAQs section to assist members who want to participate. Worship bulletins are also posted online.

Meanwhile, on-site worshipers are encouraged to take photos and post them to social media and to tweet during worship using the hashtag #stmikehbg. As a result, those who are traveling can be part of the worship experience too.


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