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The Magazine of The Evangelical Lutheran Church in America

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Ad shows acceptance

Viewers watching the Super Bowl in January may have seen a Best Buy commercial that seemed ordinary, but it wasn’t. The ad shows a young, clean-shaven salesman named Mustafa advising customers and relaxing at home watching movies and football with friends. While his religion wasn’t identified, the positive depiction was welcome to viewers who seldom see Muslims portrayed in commercials. Tweeted one viewer: “Wow. Best Buy getting multicultural. Thanks Mustafa!” Actual Best Buy employees were used in the ad, including Mustafa Hakami, a native of Afghanistan whose wife, Amber, appears in the ad as his girlfriend.


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August issue

AUGUST issue:

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