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The Magazine of The Evangelical Lutheran Church in America

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Bible quotes on a roll

Some Norwegian Lutheran leaders weren’t amused when a Finnish company printed verses from Matthew and 1 Corinthians on toilet paper sold in Norway, Denmark and Sweden. Metsa Tissue’s rolls included such quotes as Jesus’ words in Matthew 6:21: “For where your treasure is, there your heart will be also.” Laila Riksaasen Dahl, bishop of Tunsberg, Church of Norway, told the Vaart Land newspaper that it showed “bad taste” and a “lack of respect.” Spokesperson Christina von Trampe told Reuters that Metsa Tissue’s intention was “to spread love and joy,” not religious messages. She added: “People like to read small, happy messages while sitting on the toilet.”


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