The Magazine of The Evangelical Lutheran Church in America


A flock of 15,000 Lutherans & beyond in California

It’s a good thing for the Lutheran church that Carl Terzian chose not to become a pastor, because instead of ministering to a few hundred congregants he has an index file of 15,000 people he has helped.

He has used his skills as founder of Carl Terzian Associates, a public relations firm that specializes in assisting nonprofits, to help his congregation, Hope Lutheran, Hollywood, Calif., remain vibrant and growing through branding and marketing techniques.

But Hope isn’t the only church to benefit from Terzian’s knowledge. “We have offered as a voluntary service to any Lutheran church to sit with them and go through what we do,” he said. “You need to make your church relevant to your community from a marketing standpoint.”

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February issue


Embracing diversity