The Magazine of The Evangelical Lutheran Church in America


Rabbi as matchmaker

Before you meet your match, you've got to meet your matchmaker. That's the strategy of rabbis who are launching a Jewish dating website called the "J sites" — JMontreal, JMiami, JBoston and, coming soon, JNew York, JLondon, JBerlin and JHong Kong.

Users pay a fee and compose a profile.But instead of browsing a database full of potential mates, a matchmaker takes you out for coffee, probes your heart, and then works with the J software to generate a list of potential soul mates.

When a match seems promising, the matchmaker releases profiles and pictures to both parties. If both agree, they can schedule a date.


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October issue

OCTOBER issue:

Women and the Reformation: Then & Now